Argyle Pink Diamonds’ Beyond Rare campaign has been released through luxury fashion, financial and trade publications.

Rio Tinto announces winning bids for the world’s most precious diamonds
Perth, October 26 Rio Tinto’s 2011 Argyle Pink Diamonds Tender, the most exclusive diamond sale in the world, has demonstrated strong global appeal and enduring value ...
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Rio Tinto launches its 2011 collection of exceptionally rare pink diamonds
Perth, July 13, 2011 - Rio Tinto today announced the launch of its exclusive Argyle Pink Diamonds Tender 2011, an increasingly rare opportunity to purchase the world’s most ...
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Argyle Pink Diamond O pendant raises A$14,500 for indigenous Australian school
Perth, May 18 - Rio Tinto’s Argyle Pink Diamonds business is proud to announce the successful auction of a beautiful piece of Australian history – the sale of the “Number 1” ...
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Argyle Pink Diamonds announces new Authorised Partner in India
Perth, December 13, 2010 – Rio Tinto’s Argyle Pink Diamonds business today announced specialist diamond jewellery designer, manufacturer and luxury retailer, Nirav Modi ...
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Rio Tinto’s rare pink diamonds set new records and enter new markets
Perth, November 4, 2010 - Rio Tinto is delighted to announce an exceptional result for its 2010 Argyle Pink Diamonds Tender. Known as the most exclusive diamond sale in the world ...
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Rio Tinto’s exceptional pink diamonds to be showcased in New York
New York, October 12, 2010 - Rio Tinto’s exclusive Argyle Pink Diamonds Tender has arrived in New York, to be showcased alongside a much sought-after pink diamond tiara ...
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Iconic Argyle Pink Diamonds Tender is showcased for the first time in China
Hong Kong, September 14, 2010. Rio Tinto today announced the inaugural showcasing of its Argyle Pink Diamonds Tender in mainland China. ...
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Rio Tinto’s exceptional pink diamonds set to entice collectors and investors alike
Perth, August 18, 2010 - Rio Tinto today announced the launch of its exclusive 2010 Argyle Pink Diamonds Tender, an increasingly rare opportunity to purchase the world’s most precious ...
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New publication highlights the immense appeal of the world’s most precious pink diamonds
Perth, July 5, 2010 - Rio Tinto today announced the launch of its new publication, Rare and Collectable, which focuses on the unique market position occupied by the rare pink diamonds ...
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Rio Tinto’s Argyle Pink Diamond Tiara plays tribute to past and present crown jewels
Perth, June 24, 2010 - Rio Tinto’s rare Argyle pink diamonds today made a royal debut at the Masterpieces London Fair, a unique showcase of the most covetable objects on earth ...
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Rio Tinto announces winning bids for the world’s most precious diamonds
Perth, October 22 - Rio Tinto has celebrated the 25th anniversary of its iconic Argyle Pink Diamonds Tender with an exceptional result that belies the global financial crisis ...
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Iconic Argyle Pink Diamond Tender is showcased for the first time in India
Mumbai, August 9 - Rio Tinto’s 2009 Argyle Pink Diamond Tender is celebrating the 25th anniversary of its iconic offering of rare pink diamonds with its first ever viewing in India ...
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Rio Tinto’s pink diamonds play tribute to grand passions and great loves
Perth, June 3 - Rio Tinto’s 2009 Argyle Pink Diamond Tender is set to celebrate the 25th anniversary of its iconic offering of pink diamonds with an exceptional collection ...
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Rio Tinto’s Blue Diamond Tender Exceeds Expectations
PERTH, April 29, 2009 –Rio Tinto’s recent tender of rare blue diamonds from the Argyle Diamond Mine in Western Australia has set record prices and in doing so ...
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Carats Direct Unveils Pink Diamond Jewelry Collection to Promote a Future Without Breast Cancer
VANCOUVER, 12th March, 2009 – Carats Direct has entered into a unique partnership with the Canadian Breast Cancer Foundation (CBCF). Carats Direct will donate ...
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Rio Tinto Tenders a Rare Offering Of Blue Diamonds
PERTH, 3rd March, 2009 – Rio Tinto’s Argyle Diamond Mine is set to showcase its rare blue diamonds to the world in a unique sale known as the ‘Once in a Blue Moon “ ...
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Red Carpet Provides Unique Opportunity to Showcase Rare Argyle Pink Diamonds
NEW YORK, 26th January, 2009 – Rio Tinto’s iconic Argyle pink diamonds were the focus of much red carpet activity at the finale of the 2009 G’Day USA Australia ...
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Rare Argyle Pink Diamond Sells For Record Price
PERTH, 22nd December, 2008 – Rio Tinto’s Argyle Pink Diamond business today revealed that it had received the highest price ever for a pink diamond ...
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Argyle Pink Diamonds Set To Sparkle On The Red Carpet
ANTWERP, 22nd December, 2008 – Rio Tinto’s iconic Australian diamonds are set to grace the red carpet at the G’Day USA Australia Week events in New York in January 2009...
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World’s Most Precious Pink Diamonds Deliver Strong Result
PERTH, 27th October, 2008 – Results from Rio Tinto’s 24th annual Argyle Pink Diamond Tender have demonstrated a strong market for this truly rare product...
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World’s most precious pink diamonds go on sale
ANTWERP, 21st August, 2008 – Diamond experts and high society figures around the globe are preparing for the 24th annual Rio Tinto Argyle Pink Diamond Tender...
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Argyle pinks celebrated with special pendant
Rio Tinto’s Argyle Diamond Mine in Western Australia, which produces more than 90 percent of the world’s pink diamonds, is turning 25 this year, and the mining company plans to mark the milestone with the creation of one very rare pendant...
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Oprah audience gifted diamond necklace
Each member of Oprah Winfrey's 6000-strong Sydney audience will be given a white gold and diamond necklace, courtesy of mining giant Rio Tinto:
The Argyle Pink Diamond Tiara
Combining the mystique and romance of a bygone era with the design of a contemporary treasure, the Argyle Pink Diamond Tiara is a signature jewellery piece ...
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Diamonds are forever - Crystal Magazine Issue 3
CRYSTAL speaks with Josephine Archer, business manager of Argyle Pink Diamonds, about one of the most significant diamond tenders the world ...
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The Green Carpet Challenge – In the Pink
Diamonds are a tricky issue on the red carpet. The Oscars will be covered in jewels and attendant security guards ...
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Rio drives indigenous workforce boom
Apprentice mechanic Jono Adrian
reckons anybody who really wants
a job in the Kimberley can get
one. The 22-year-old, who works at
Rio Tinto's Argyle diamond mine, is
just one of the many young
indigenous people employed on the
site...
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Luxury Guide - Pretty in Pink
The east Kimberley is a culturally rich part of Australia that captivates
the visitor in deep and mysterious ways. If it is not the Indigenous
heritage or the supernatural out back landscapes, it’s the pink
diamonds that the land creates...
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Luxury Guide - Needful Thing
Argyle pink diamonds make up less than
one tenth of one per cent of the total
diamonds mined at the Argyle Diamond
Mine – they are beyond rare...
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Sitting Pretty in Pink - Crystal Magazine feature
How do you find a diamond in the rough? You need a helicopter and "the best team" according to Warren Atkinson, one of the geologists who originally discovered the Argyle mine in 1979...
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